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A little bit about us

It started with a passion for making cakes for our children's birthdays, we enjoyed the challenge that each cake brought and they became more elaborate each time! We often made cakes and cupcakes for our children’s schools to help them raise funds when they are having a cake sale and struggled to find decent boxes and cupcake cases for the cakes we designed that we went on a mission to find something new to display our creations! 

Along this journey we found that we were not the only ones looking for something different, with a bit of colour and style that would help to transport our creations safely and make our cakes stand out from the crowd.

Established in 2012 we started our small family run business based in the village of Cressing in Essex to specialise in the cake decorating supplies sector. We gave you the option to have your order via delivery or we also offered a local click and collect service for customers wishing to save on delivery prices in Essex. 

Our aim has been to give the fun and exciting world of cake making a wide variety and choice with products that are popular and also very competitively priced. Over time we have been expanding our ranges across all areas of cake making, display and sugar craft to give you the best selection possible.

With cake boxes, cake boards, decorating tools, sugar paste, cutters, moulds, edibles, personalised and themed card cake toppers, food dusting powders and colouring gels, essential sugar craft supplies, sprinkles, flower and modelling paste, cake dummies, icing and wafer edible image printing, cupcake boxes, sugar flowers, party bags, candles, cupcake cases in foil and paper.

Our cake boxes and cake boards come in many shapes and sizes, giving you maximum choice for any size cake. 

Stocking brands Renshaw, Wilton, Culpitt, FMM, Tala, Ateco, Deco-pac, Sugarflair, Squires kitchen, Colour splash, PME, Rainbow Dust, Pavoni, Saracino, Cake Star, Katy Sue, Patchwork Cutters, Smartflex  and many more.

There is also a wide range of ribbon available, satin, organza, sheer, grosgrain and curling ribbon  in many colours which can be used in cakes and craft all available in our online shop.

In September 2017 we moved to premises with a bigger shop unit at lakes Innovation centre in Braintree and this has given us the ability to bring in more product lines and widen all the ranges we stock. This gave us the opportunity to allow you to shop with us in store so if your local to us then feel free to pop in and see us where you can see all the products we sell and purchase in store.

Our little ‘’cake shop’’ (that’s what our local customers call us) has grown so much in the last few years. Whether you're just making a birthday cake once a year or doing some cupcakes with your niece or nephew, then right up to the professional cake makers who make cakes for others too. We don’t personally make cakes, so you can’t order celebration cakes with us. But we do have a section in store where you're welcome to pick up local, registered cake makers business cards if you're in need of a cake.

Between the two of us we have 13 years of decorating experience in many areas and have made many cakes for our children and family. If you're in need of help with a cake you're making or you have never made one before then come see us for advice and hints or tips.

We support Parc Essex in Braintree a local charity for children with additional needs. You're welcome to support them too by putting your spare change in their collection box which you will find on our shop counter in store. We also support many local schools with summer fairs and bake sales throughout the year. 

We run our own Facebook group which can be a wealth of information you can find it here.

Here are some of the cakes we have made over the years for our children’s birthdays and just for practice and fun too.

Rose gold 2 tier panelling
With pearl and rose gold panels and a sparkling top tier compete with sugar flowers.
13th birthday drip cake
This cake was made for our son celebrating his 13th birthday. Simple buttercream cake with chocolate drip and chocolate decorations. Yum
Tiered Birthday cake
Our daughters 10th birthday cake with a rainbow sponge in the middle.
Using colour gel to create a rainbow cake
Made with the range of gel colouring we stock
Cake we made for teachers
A set of 4 present cakes complete in different colours. All sponges were well received by the teachers.
My birthday cake 2017
Made using rice crispies with marshmallow for the dragons head. The base was a simple vanilla sponge.
Christmas display cake
Used in our shop to show the snowflake cutters and some simple roses in blue.
Mermaid theme cake
FMM gave us some of there new cutters to trial and this is what we came up with.
Under the sea monkeys
Penguin Christmas display cake
Bumble Bee
Themed cupcake with a happy bumble
Roses & lace
These roses are made with modelling chocolate this was a dummy display cake.
Super hero cake
A coloured sponge centre and superhero theme for our sons 11th birthday. The hulk fist was made with cookie dough.
Rainbow Layer Cake
A stunning cake made for our daughters birthday in 2017. colours used were propel, colour splash and sugarflair gels.
Christmas Cupcakes
Who can resist these decorated cupcakes with Santa, elves, penguin, snowman a reindeer and more.
4 tier inspiration cake
Practicing new techniques with this cake, ruffles, cake lace, free hand painting and wired toppers.
Hawaiian inspired
This is a display cake I made for the shop complete with bubbling volcano.
Brush embroidery style cake
A stylish cake showing brush embroidery and dimensional patterns.
Baby girl cake with modelled figures
A pink teddy, elephant and dog top this baby girl themed cake with impression pattern covering.
Cake with chocolate shards
This is a chocolate mint buttercream covering a vanilla and chocolate layered cake. With chocolate shards, chocolate crumble and drizzled in caramel sauce. A lot of chocolate went into making this cake 🤣🤣

On The Cake Front

UNIT 111, Lakes Innovation Centre

Lakes Road




Shop in store in Braintree, Essex

Why not come to see us during our opening hours! Browse our aisles and shop in store. We are also here for help and advice about products and tools. 

Maybe you just want to have a look at something and make sure it's the colour you wanted ? Or the board for a cake is the right size ?

We are open Monday to Friday, from 9.30am - 4.30pm & Saturday 10am - 2pm

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